Proud member of the sinister Smart Goat keiretsu.

 Permanent link to: Logic vs. Usability Logic vs. Usability

July 10, 2003 10:48 PM

Domain elitism gets on my nerves.

Logical does not always equal usable. For the average user, www.domainname.tld is the formula they are used to, anything else confuses them. Why do you think www.mensa.com has had over 750,000 hits? There are those that say all local Mensa groups should have subdomains under the mensa.org domain. But, localgroup.us.mensa.org is long, unwieldy, and very forgetable. No, it doesn't hurt to have the "logical" subdomain redirect to your usable domain, but you should advertise the one that people can remember.

If you do your job correctly, there will be no guessing games. Those familiar with the website will be able to remember the URL. Those who are not will type "Mensa" and the name of their city and/or state into a search engine. You are working to improve your search engine standings, aren't you?

By and large, Mensans are average web users. Highly intelligent, but just as likely to be unfamiliar with the web as the other 98% of the population. At least, that has been my experience. And don't forget that many of your visitors will not be Mensans. You cannot guarantee that visitors have the slightest clue what a logical subdomain is.

When providing a service to people with varying skill levels, simple is better. Simple navigation, simple URLs, simple domain names. Keep it simple, webmaster.

Smart Goat
Crafty Goat
Central Oklahoma Mensa
Jon's Site
Slashdot
Techbargains
Camworld
WWDN
Arts & Letters Daily
A List Apart
Zeldman
Doc Searls
Dan Gillmor
Engadget
Lawrence Lessig
Technorati Profile
 


January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002
February 2002
January 2002
 

 

Valid XHTML 1.0!

Valid CSS!

Movable Type

Browse Happy logo